Facebook IQ

Facebook IQ benchmarks industry players competitiveness on the platform. Learn where industry players stand in the market, how well they’re promoting on Facebook content, and how they compare to their closest competitors on post promotion effectiveness.

Leading

They’ve built a social media strategy that’s aligned with their audience’s interests. They drive engagement at scale, post regularly, and timely.

Spamming

They’re good at the production of content but are not connecting with their audience’s interests in order to drive engagement. The Facebook News Feed limits the reach of non-engaging content.

Sleeping

Their audience is small. Focus on alignment with your audience’s interests and draw inspiration from the best content in your industry.

Avoiding

They are able to connect with the right audience Your strategy shows that you understand your audience, but you’re missing the right publishing strategy to grow your business at scale.

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