List Your Event or Support A Small Business Near You
List your Goolisa Weekend event for FREE to get showcased on the Goolisa App and Facebook page.
1. Get web ready
Don’t forget the easy stuff. Make sure your address and contact info is correct on your website and all your social media profiles. And while you’re at it, review your site as if you were a customer, ensuring that all promotions are prominently displayed and that your payment process is working properly.
2. Utilize free resources
Goolisa is doing the hard work for you, offering free signs, email templates, web badges, posters and other marketing materials to get your business’ name out there.
3. Extend your hours
If you usually close at 5 p.m. on Saturdays consider staying open till 8 or 9 p.m. Check out the events going on in your town that night and plan accordingly, so you can make the most of the foot traffic. And if you change your hours for the shopping event make sure to tell shoppers on social media and on your website.
4. Prioritize customer service
Re-train your staff to make a good impression. Your ability to connect with customers and create more personalized experiences can help you stand out amongst competitors.
5. Plan incentives
Give people reason to come to your store or your events. Consider your own in-store incentives, such as raffles, collecting contact information for your own upcoming events and promotions throughout the year.
6. Join forces
Work together with neighboring shops to give shoppers more reasons to visit. By joining forces with other merchants, you’ll likely get free promotion throughout the city, simply for registering as a participating business. Find out what your local community has planned and be part of it. Those relationships can help you throughout the year.
7. Invite a local celeb or official
Consider inviting other local artists or officials who might make your shop into an impromptu photo opportunity. And don’t forget other local notables, such as local authors, creatives and even pageant winners who might be flattered and excited to drop by if you make them feel welcome and special.
8. Celebrate other small businesses
Small Business Saturday is a community event, so go out of your way to celebrate other small businesses participating in the shopping day. Re-tweeting them and sharing their social content is a great way to show your support. It’s likely, they’ll return the favor too.
9. Utilize social media — and hashtags
Tell your store’s story on social media. Document your preparation for the big day and get your customers rooting for you. Take photos of your displays to whet appetites and on Saturday share images of your fastest selling products and the ways excited customers are enjoying your store.And don’t forget to add specific event hashtags to accompany your posts: #GoolisaSat, #ShopSmall and #SmallBusinessWeekend.
10. Reward check-ins
To get customers to spread the word about your small business to their friends, ask them to check-in through the Goolisa App and share it on social media.Visitors can get points for sharing your content if you have Reward – Check-ins activated for your business in the Goolisa App.
11. Promote small business selfies
Ask customers to take photos of themselves enjoying Small Business Saturday and have them post the photos to their social accounts and tag your store. To keep the Small Business Saturday momentum going, select the most creative, most liked or most fun photos to win a special prize afterward — one the winners can only get by returning to your store later in the holiday season.
12. Hold a kickoff event
Start off the day-long shopping phenomenon with a kickoff event. Invite VIP customers and even local notables to your store, offering them snacks, beverages, and a special discount or freebie to show your customers they are special and get them excited for the day.
13. Think beyond Goolisa Saturday
Although it’s important to utilize Small Business Saturday to boost sales and drive traffic — but your thinking should go beyond this day of shopping.